“Shopping activity usually peaks during periods leading up to festive occasions, and Chinese New Year is no exception. This year, we noticed a huge spike in the number of online searches on Shopee leading up to Chinese New Year, which indicates an increasing trend of consumers opting to shop online for their festive purchases. This is a good sign, and is in line with the government’s initiatives to drive forward e-commerce in Malaysia. Shopee provides users a fast, convenient and secure platform to shop on, and with our Free Shipping across Malaysia and Zero (0) Commissions incentives, Malaysians can enjoy great convenience and cost-savings when shopping with us,” said Ian Ho, Regional Managing Director of Shopee.
The most popular Chinese New Year searches in 2018 fall under the following categories:
Mobile & Gadgets;
Toys, Kids & Babies;
Women’s Shoes and Women’s Bags.
No Category Top Searches by Keywords
1 Women’s Clothing - Blouse, Jeans, Maxi Dress, Mini Dress, Cheongsam
2 Mobile & Gadgets - iPhone, Samsung, Smart Watch, Xiaomi
3 Toys, Kids & Babies - Girls Clothing, Boys Clothing, Baby Clothing, Tommee Tippee
4 Women’s Shoes - Shoes, Sport Shoes, Wedges, Sandals
5 Women’s Bags - Sling Bag, Bag, Purse, Backpack
The most popular purchases made by Malaysians this festive season:
No Category The Most Popular Items Sold
1 Women’s Shoes Open-toe Heels
2 Toys, Kids & Babies Baby Clothing Set
3 Home & Living - Tupperware Gift Set
4 Health & Beauty - Eye Makeup CNY Bundles
5 Groceries & Pets - Special Edition KitKat
Enjoy attractive discounts and promotions across a wide variety of products with the Wang with Shopee campaign, which is ongoing until 25 February. With over 6 million products sold by more than 200,000 sellers on Shopee Malaysia, shoppers will definitely be able to fulfill their festive shopping needs. Additionally, users can play the Fortune Ang Pao Game to stand a chance to win Golden Tickets and a grand prize of RM8,888 in cash.
Following after, Shopee will be launching the Pay Day Campaign from 26 to 28 February, which will feature even more great deals across leading brands including the Shopee’s Laptop Fair with popular brands such as Acer, ASUS, Dell and Lenovo.
Download Shopee app for FREE via App Store or Google Play.